We build the network.
You get a working business.
Adveles handles everything — from company registration to launching sales. You receive a fully operational business with proven economics.
We fund with our money
We build with your funding
You build, we consult
The ad format with
100% viewability
A person sits in front of a mirror for 30–90 minutes with nothing else to look at. The screen is right in their line of sight — not on a wall, not in a corridor. It's impossible to miss.
- 100% viewabilityThe screen is directly in the client's field of vision. No banner blindness, no scroll-past.
- 30–90 min contact timeLonger than any other DOOH format. A full haircut = dozens of ad loops seen consciously.
- Premium, relaxed audiencePeople spending money on personal care. High disposable income, open to discovery.
- Zero competition for attentionNo phone in hand (it's under the cape), no other screens, no distractions. Pure attention.
- Hyper-local targetingEach screen has a precise geo-location. Advertisers target by neighborhood, city, or venue type.
Why Indoor DOOH in Beauty
A $20B+ global market growing 10%+ annually — and one segment almost nobody has claimed.
Captive Audience
Clients sit in a chair for 30–90 minutes, facing a mirror. No skipping, no scrolling away. Every impression is a completed view.
Competing Networks
Indoor beauty DOOH is an unclaimed niche. No established players, no competing screens. First movers define the market.
Venues per City
Salons, barbershops — 10,000+ locations in every major city, in every country. A massive untapped inventory.
CPM Range
This isn't a billboard glance — it's a conscious, undivided view. Brands pay premium CPMs for attention that's actually earned.
Why Adveles
Everything you need to launch a mirror screen network — built, tested, and ready to deploy.
Proven network deployment
Real experience building and operating mirror screen networks. Not a concept — a working, revenue-generating system.
Purpose-built software
OS, CMS, Ad Platform, Dashboard — every tool designed specifically for mirror DOOH business processes. No workarounds.
Proprietary hardware
Our own display design and mirror integration technology. Purpose-engineered for seamless installation in any venue.
Validated business model
Unit economics, revenue projections, advertiser demand — tested and confirmed. You start with a proven playbook, not guesswork.
Zero-to-launch framework
A refined deployment model that takes you from zero to operating company. Registration, setup, first screens, first revenue — all mapped out.
Minimized risk
Shared risk model, transparent economics, ongoing support. You're not alone — we succeed when you succeed.
Three Partnership Models
Choose the level of involvement that works for you — from fully managed to consulting-only.
Zero upfront investment
The network is built with investor capital — you invest nothing at launch. Once agreed KPIs are reached, you buy out the ready business at a pre-agreed price. A trilateral agreement protects all parties.
- ✓Zero startup investment — all funding from Adveles
- ✓Clear KPI handover terms — defined metrics in the contract, no ambiguity
- ✓Your clients — faster launch — your existing client base means no cold sales, reducing timelines and costs
- ✓Fixed purchase price — you buy the business at a pre-agreed price once conditions are met
- ✓Expertise and support — the Adveles team fully manages the project
- ✓Business handover — in 12–24 months you receive a mature network
Available to a limited number of partners per region. Qualification via application.
Your funding
You allocate a budget for equipment and launch — Adveles builds, configures, and hands over a ready-to-run network. Full control from day one.
- ✓Your asset from day one — legal ownership stake from the start
- ✓Fixed budget — all costs agreed before launch, no hidden fees
- ✓Fast launch — first screens live within 2–3 months after payment
- ✓Scalability — start with 1,000, scale to 10,000+ without changing the stack
- ✓Staged payments — agreed payment schedule
- ✓Clear exit — defined terms for 100% network ownership
Starting investment — from $1M depending on scale and region.
You build, we consult
You build the network yourself — Adveles provides expertise, technology, and documentation. Weekly strategic sessions for 12–24 months.
- ✓Weekly strategy sessions — hands-on guidance from launch to scale
- ✓Full playbook — documents, templates, processes for every stage
- ✓Platform access — OS, Control, Venue, Adveles Ads (3-year license)
- ✓Equipment from Adveles — Mirror Kit supply (min. 1,000 units)
- ✓On-site training — optional team training at your location (CEO, Production, IT, Sales)
- ✓Maximum independence — you own and operate everything from day one
Advisory fee — 10% of build budget over the contract term. Equipment and platform licenses purchased separately.
Full Stack — On Us
You don't need a dev team or tech knowledge. We handle everything.
Mirror Kit
Media player, brackets, cables. We install and configure on-site.
Adveles OS
Custom OS for displays. 24/7 stability, remote management.
Control
Content scheduling, timeline, real-time screen monitoring.
Venue
Impression analytics, revenue, and inventory load per screen.
Adveles Ads
Ad inventory sales. Advertisers book impressions on your screens directly.
Included in both partnership models as a bundle. The combined price is significantly lower than licensing each component separately — you get the entire stack at a fraction of individual costs.
Three Revenue Streams
Your screens earn from multiple channels simultaneously — each one independent and scalable.
Programmatic via Ad Platform
Ads sell automatically through Adveles Ads. Brands book impressions programmatically — your inventory fills without any effort from you.
Local Brands — Direct Deals
Local brands know where their audience is — and they'll gladly buy impressions on screens in the right locations. Cafés, clinics, gyms pay for direct access to nearby customers.
Agency Packages
Reserve a portion of your inventory for bulk agency deals. Major media buyers are actively looking for new premium DOOH channels — your network becomes part of their media plans alongside billboards and transit.
Typical advertiser verticals:
Get Your Economics
Every market is different. Answer 4 questions — we'll prepare a personalized forecast for your region within 48 hours.
Where is your market?
Country and city matter — CPM rates, advertiser demand, and salon density vary dramatically between markets.
Why Now
The window is open — but it won't stay open forever.
Zero Competition
There is no established mirror DOOH network — anywhere in the world. The first to enter locks in the best venues and becomes the only player: locations don't switch once occupied.
DOOH Market: $25–35B and Growing
Global DOOH is estimated at $25–35B in 2026, growing at 11–13% CAGR. Forecasts point to $40–60B by 2030. Programmatic buying opens the market to thousands of new advertisers every year.
Indoor Segment Takes Off
Indoor DOOH is the fastest-growing segment — up to 18.6% CAGR, already $5.5–6.5B globally. Venue-based screens in beauty, retail, and healthcare are leading the charge.
Roadmap
Average timeline from contract to full ownership — based on a 1,000-screen network.
Preparation
- Contract and partnership model
- Company registration in the region
- Team hiring and onboarding
- Equipment procurement
Launch
- First 100–300 screens installed
- Venue agreements signed
- Platform connected and tested
- Content and scheduling configured
Growth
- Advertisers onboarded to Adveles Ads
- Network expanded to 500+ screens
- Revenue stream established
- Inventory load optimization
Target Scale
- 1,000 screens operational
- Stable advertiser base
- Consistent monthly revenue
- KPI targets on track
Handover
- KPIs achieved per contract
- Full asset transfer to partner
- Team operates autonomously
- Optional ongoing support agreement
What's Included — What's Not
No hidden costs. Transparent from the first conversation.
Adveles Handles
- ✓Company registration — we arrive in your region and register the legal entity
- ✓Hiring and training staff — local team recruitment, full onboarding
- ✓Business processes — operational model, workflows, KPIs
- ✓Equipment — Mirror Kit, media players, cables, brackets
- ✓Venue acquisition — finding locations, negotiating agreements
- ✓Installation and setup — site visit, installation, testing
- ✓Full software — OS, Control, Venue, Adveles Ads
- ✓Launching ad sales — Adveles Ads integration, first advertisers
- ✓Network scaling — growing to target screen count
- ✓24/7 support — monitoring, equipment replacement on failure
- ✓Project leadership — Adveles representative serves as CEO of the new company
Your Role
- ✓Venues — premises, agreements with landlords or your properties
- ✓Power access — standard 220V outlet at each screen
- ✓Partner contact — one point of contact from your side
- ✕Development or programming
- ✕Content production (we have a library)
- ✕Selling ads (Adveles Ads does it)
- ✕Monitoring and service maintenance
Frequently Asked Questions
These are specific, measurable metrics we fix in the contract before launch: for example, achieving steady revenue of X ₽/month for 3 consecutive months at Y% inventory utilization. No vague language — only numbers and dates you've agreed on.
During construction and operational management, assets are on Adveles' balance sheet. The contract obligates handover to the partner upon KPI achievement. We work with legal experts to structure this completely — we're open to any questions about protecting partner interests.
No. The entire tech stack is our responsibility. You just need one contact point from your side for coordination. We handle installation, configuration, updates, and 24/7 troubleshooting.
Your screens auto-connect to Adveles Ads — advertisers buy impressions directly through the platform. You see load and revenue in Venue in real-time. We also actively source advertisers at the network level — your inventory won't sit idle waiting for clients.
We consider partnerships across Russia, CIS, Middle East, and globally. Each region gets an individual market analysis and budget calculation.
After handover, the network is entirely yours. The platform subscription (OS, Control, Venue, Adveles Ads) continues for the agreed term. We also offer an optional service agreement for ongoing support.
Starting investment for Model B is from $1M, depending on the region, scale, and local market conditions. The exact budget is calculated individually — we prepare a detailed breakdown before signing.
The buyout price is fixed in the contract before launch. It includes the construction budget plus a pre-agreed margin. The exact formula depends on scale and region — we walk you through it during the first meeting.
There is no established mirror DOOH network — not in Russia, not globally. Existing digital signage players focus on outdoor billboards, transit, or retail. In-mirror advertising in beauty venues is an unclaimed niche.
For Models A and B, the minimum viable network starts at 500–1,000 screens. For Model C (consulting), the minimum equipment order is 1,000 Mirror Kits. Smaller pilots are possible to discuss individually.
Revenue starts as soon as the first screens are live and connected to the Adveles Ads. The timeline to full profitability depends on the region, advertiser demand, and network scale — we model this individually for each project.
In Model A, if KPIs are partially reached, the buyout price adjusts proportionally. In Model B, Adveles bears the shortfall — our payout decreases. All scenarios are covered in the contract upfront.
Become a Partner
Submit an application — we'll contact you within 24 hours for a quick call. No commitments, just introduction.